Project Scope
Our goal with The Fare Cheetah was to create a visually engaging and conversion-optimized travel portal where users can search, compare, and book flights easily. The focus was on speed, mobile responsiveness, and intuitive navigation, ensuring users could complete bookings with minimal friction.
What We Did
- Custom WordPress Theme Development: Built from scratch for lightweight performance, integrated with Elementor Pro for design flexibility.
- UI/UX Design: Designed modern, clean travel UI with consistent branding, intuitive filters, and interactive pricing modules.
- Dynamic Booking Forms: Integrated ACF Pro and custom PHP logic to handle flight search and booking flows.
- Real-Time Search Integration: Connected to a third-party flight data API (via iframe + custom script fallback) to deliver accurate results.
- Mobile First Optimization: Ensured full functionality across all device types with a focus on mobile usability and speed.
Platform & Tools Used
- WordPress + Elementor Pro
- Advanced Custom Fields (ACF)
- Custom PHP & JavaScript
- Flight API Integration
- Figma for Design Prototyping
- Google Analytics & Meta Pixel for Conversion Tracking
Challenges & Solutions
One of the main challenges was integrating third-party APIs within Elementor’s structure while maintaining full page builder flexibility. We overcame this by building reusable shortcodes and custom widgets using PHP and JS that fit into Elementor’s widget logic. We also implemented caching and lazy-loading to boost page performance for mobile users, especially in markets with low bandwidth.
Results
The Fare Cheetah saw a 70% reduction in bounce rate and a 2x improvement in booking conversion within the first month of launch. The client praised the intuitive admin panel built with ACF, allowing their internal team to manage content and flight promotions without touching any code.
Client Testimonial
“Working with this team completely transformed our flight booking business. The custom backend setup, responsive UI, and booking integrations were exactly what we needed to scale. Highly recommended!”
— The Fare Cheetah Team
