Platform & Tools Used

• Shopify (custom theme development)
• Liquid templating language
• HTML5, CSS3, JavaScript (Vanilla)
• Shopify Sections and Metafields
• Figma (for UI/UX design collaboration)

Scope of Work

Our team provided end-to-end services starting from concept design to final deployment:

• UI/UX Design: We collaborated with FoodZero to design clean and intuitive interfaces, focusing on mobile-first user behavior.
• Custom Shopify Theme: We built a lightweight and modular Shopify theme, ensuring faster loading times and easy scalability.
• Advanced Product Filtering: We implemented advanced filtering based on categories, dietary preferences, and stock availability to enhance navigation.
• Subscription Model Integration: Enabled subscription-based checkout for recurring grocery deliveries.
• Blog & Recipe Section: Developed a custom blog layout with support for recipes, ingredient tags, and nutritional highlights.
• Mobile Optimization: Fully optimized for all devices, ensuring pixel-perfect layouts and seamless performance.

Challenges

One of the main challenges was creating a smooth cart-to-checkout flow while integrating subscription capabilities
using third-party apps without impacting page speed. We also worked to fine-tune product page UX for variant handling
and quantity customization.

Results

• Page Speed score improved from 54 to 91 (mobile)
• Cart abandonment rate dropped by 23%
• Average order value (AOV) increased by 18% post-launch
• Over 5,000+ orders fulfilled within the first 3 months

Client Feedback

“Ahsan and his team at Webvio completely transformed our online presence. From layout to UX,
everything feels premium now. We’ve seen a clear boost in customer retention and new orders.”